I remember my first ever podcast interview. The host and I hit it off right away, had a great, organic conversation, and 5 months later she reached out asking if I wanted to take over as host! ⁣⁣That one episode led to me buying the podcast from the host and using it to generate leads and build authority for my own business! ⁣⁣

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As time went on, I developed my own podcast marketing network – hosts that trusted me, other podcast marketers, and folks who had connections that led to more opportunities. ⁣⁣My own podcast grew to over 30,000 listens. I started getting messages from people saying “I loved that episode you did on xyz…can we chat?” ⁣⁣

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One podcast episode I interviewed for led to signing a $10K client. ⁣⁣

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And now I’m plugged into an amazing PR community that provides even more connections…⁣⁣

Here’s the thing – getting on podcasts is a smart strategy for brand and business growth, no matter what industry you’re in. As of 2023, the number of podcast listeners worldwide has increased to more than 464.7 million people. Getting on podcasts boosts visibility among engaged audiences, establishes credibility, and positions you as an industry expert. 

Let’s cover all the reasons to start a podcast marketing campaign for yourself and your business today:

1 – Increased Visibility 

Podcasts have a dedicated and often niche audience. Appearing as a guest on relevant podcasts can expose your business to a new and engaged audience, increasing your brand visibility. This niche audience is also often “warmer” because they often trust the podcast host and religiously consume their content! They’re already there for the exact type of content you’re there to provide: the kind that resonates with them. 

2 – Credibility and Authority

Think about some of the gurus you follow online. It helps to know that they know their stuff and are trusted before taking their advice, right?! Being a podcast guest positions you as an expert or thought leader in your industry and sets you up for building that trust with the right audience. This can enhance your credibility and authority, making it more likely for potential customers to trust your products or services.

3 – Content Repurposing 

There are so many ways to repurpose podcast content – Pinterest, Instagram, Youtube, blog content, etc. All of this content repurposing increases your reach, builds your authority, and leads right back to you and what your business offers. ⁣⁣If you’re a host yourself, it’s also a great strategy to market your own show.

4 – Networking Opportunities

Building relationships with podcast hosts and their audience can open doors to collaborations, partnerships, or other business opportunities. There are hundreds of stories just like mine where big opportunities came out of a single conversation. And it’s no secret that expanding your network is one of the number one marketing strategies out there to build a business.

5 – Educating and Informing 

Podcasts allow you to share your expertise and insights, educating your audience about your industry, products, or services. This can help potential customers better understand your offerings. It’s also a great way to promote a book or piece of educational content you’ve created that leads them back to your brand and offerings.

6 – Podcasts Offer a Great SEO Boost

Podcasts often have associated show notes or transcripts on their websites, which can include backlinks to your website. These backlinks can improve your website’s search engine rankings and domain authority. Not only that, but if people are searching for the topic you covered while in their podcast app or Google, you’re more likely to get found. 

7 – Targeted Marketing 

You can choose podcasts that align with your target audience, ensuring that your message reaches the right people who are more likely to be interested in your business. This is a great way to reach an audience that is already warmed up to what you have to say. Here’s why: they trust the host and already binge their content. It’s almost like they’re referring you to their people! 

8 – Personal Branding

Being a podcast guest allows you to build your personal brand, which can have a positive impact on your business. A strong personal brand can help differentiate you from competitors. And it’s no secret that a huge part of branding is getting your message out there – again, and again, about whatever your superpowers are.

To make the most of podcast appearances, it’s essential to prepare well, provide valuable insights, and be a great guest. Ensure that your messaging aligns with the podcast’s theme and audience, and be ready to share your knowledge and experiences in a way that benefits both the audience and your business. 

Get on Top Tier Podcasts in Your Niche in Just 2 Weeks!

Because I’m so excited about the opportunities that podcast campaigns can bring, Katie and I are offering Podcast Marketing Campaigns as a standalone service, on a month-to-month basis. ⁣⁣

If this is something you’re interested in, book a call today. Price is 2.5k/mo and you can start/stop any time. ⁣⁣Working with us is simple – you fill out a form with your information, we work our magic, and you’ll start receiving guest invites within 2 weeks. ⁣⁣

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⁣*Before signing on, please know it’s important that you have a lead magnet or special offer of some kind – most podcast hosts will put this in an accompanying blog post and ask in the recording if you have any special offers for listeners.